Asma’u Mu’azu: I am now Running my Business without Losing Money but Making a Profit.

After secondary school, I attended vocational training where I learned how to make handbags. I had been making the bags for some time but I later realized that I was not making a profit. This was because I didn’t know how to properly run my business.

My sister advised me to join the DakataLIFE program at Paradigm Initiative. I joined the 2017C class where I learned how to use the computer. I liked the graphic design classes because I learned how to design logos and letterheads. The part of the training that really helped me in running my business was the Build Your Business (BYB) entrepreneurship classes.

Since finishing the program, I have continued with my bag-making business, and with the help of the knowledge I got from the program I am now running my business without losing money but making a profit. I now know how to advertise my bags online through WhatsApp groups. I used to think WhatsApp was only for Chatting but now I know how to use it to grow my business. The training has really made an impact on my life because I am now more self-confident to advertise my product. I am also making money so I can be self-reliant.

With the experience, I got during the training I can say “Always believe in yourself because if you don’t, then no one will believe in you”. Thanks to paradigm initiative.

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